It may seem like an April Fool but that's not the case, or at least our sources confirm that it isn't. The Innominato Srl (Percassi) is about to open a new store at the Milanofiori Shopping Center in Assago.
While cities like Genoa, Florence, Pisa, Cagliari are still waiting ... here comes the 4th sales point on the "Metropolitan City" of Milan on the 5th in Lombardy.
How many stores will be in the end? 19? 49? Who knows, the fact is that the risk of making LEGO only the umpteenth product of "impulse purchase" is very high, and at that point what will happen when the hype about LEGO diminishes?